Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, on LinkedIn, or on Customer Fitted. Over the last year, I’ve started using AI a lot for Customer Fitted, my marketing agency. While it’s far from replacing me, it’s been augmenting my agency so much. But I’ve been disappointed by AI apps that automate everything. Whether it’s SEO, social media, copywriting, or else. The quality is underwhelming. So I decided...
about 1 month ago • 3 min read
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, on LinkedIn, or on Customer Fitted. This time, let's talk about the current state of SEO, ads, and Google for SaaS companies. It's the holiday season, meaning I have some time to reflect and set up my goals for 2025. At the beginning of the year, I changed my positioning to focus my agency on writing bottom-of-the-funnel content and I've had my best year since...
4 months ago • 3 min read
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, on LinkedIn, or on Customer Fitted. In this edition, I’m going to show you the before/after of a homepage messaging update project. I did it in September and was planning on writing about it right away but as I discovered Cursor (AI-powered code editor) I started to work on a couple of side projects and here we are 2 months later. Will talk about these...
6 months ago • 4 min read
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, on LinkedIn, or on Customer Fitted. I had a debate on Twitter about product benefits. 1st mistake, debating on Twitter. 2nd mistake, thinking we had the same definition for “benefits”. And it made me realize how complex it is to talk about benefits. There are many different kinds and it’s also often confused with advantages and even features. So I decided to...
9 months ago • 4 min read
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, LinkedIn, or on Customer Fitted. Today, I’m writing about hero images and at the end I have some indie marketing wins to share. There’s a lot of advice recommending a “product visual” in the hero but putting a random screenshot serves no real purpose. If you want to work with me on BoFu content & strategy, feel free to book a discovery call with me to discuss...
10 months ago • 5 min read
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, or on Customer Fitted. I just took a vacation touring the national parks of the Colorado plateau and now I’m in Japan for a month to bootstrap a side project. But thanks to the assistant I hired a month ago, I have content for this newsletter. I made a list of 50 indie SaaS (all have >1000$ MRR) and 50 funded SaaS and tasked her with extracting data from...
11 months ago • 3 min read
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, or on Customer Fitted. In this edition I talk about: Comparison page patterns ROI calculators The right way to make customers switch And I finished with a tip for CTAs As usual, a pretty irregular schedule for the newsletter. The reason this time? At the beginning of the year, I repositioned my copywriting agency, Customer Fitted, to focus on BoFu content. It...
about 1 year ago • 2 min read
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, or on Customer Fitted. This newsletter is pretty short but packed with practical assets for your SaaS. I'm spending the beginning of the year improving my processes, especially when it comes to sales, so I'm making a lot of new assets. Let me share a few of them today. Scorecard The first one I've created is a scorecard that I use to analyze the marketing site...
over 1 year ago • 1 min read
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, or on Customer Fitted. As I'm currently working on a side project to generate more traffic and get more leads for Customer Fitted, I thought it'd be a good idea to explore the subject here. Here's what you'll learn: Should lead magnets be gated or undated? What's the difference between lead magnets and side-project marketing? How 3 different companies are...
over 1 year ago • 3 min read
