Hey 👋

I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, on LinkedIn, or on Customer Fitted.

Announcement: I am starting a personal newsletter and if you like what I’ve been writing here, you should go take a look at the new one.

I’m going to write about Generate Engine Optimization today:

• What is GEO?
• How to optimize content for SEO
• Tips on using AI for GEO
• GEO tools

But first I want to share some feedback I got from the homepage messaging project I wrote about a few months ago.​

I'm super happy about this because Asia is a really good marketer I respect a lot. And Balsamiq is a great SaaS.

Let me plug my services while I'm at it. If you want to work with me, just come talk to me.

I do:

• Homepage messaging projects
• Google ads
• BoFu content (comparison content, customer success stories, landing pages, and more)

Is the hype around GEO (AI SEO) justified?

I’ve seen a lot of content in the past week talking about Generative Engine Optimization aiming to give tips to improve your content to appear in AI tools like ChatGPT, Perplexity, or Grok.

Is it worth it?

I see clearly in the analytics of my clients and even mine (for my side project Japanetic) the growth of traffic from these sources.

But it’s still a drop in the bucket.

It’s not even Bing or DuckDuckGo usually.

Why the hype then?

Because it’s the future. And Google just launched an AI mode so the growth could go much faster.

Better to start now even if the investment won’t yield a positive ROI anytime soon.

Note: Probably because they’re early adopters, I’ve noticed a very good quality of leads coming from AI search.

GEO is easier than snake oil sellers will try to tell you

So what to do?

​Well basically exactly the same as traditional SEO.​

I’m sure there’ll be more subtle things to do specifically for AI search but right now, you just have to do traditional SEO.

Here are a few things I do to improve SEO/GEO with AI

Here are some recent things I’ve been using AI for in relation to SEO and GEO:

• I use Cursor (AI IDE) with Gemini 2.5 Pro to scan all the blog posts of a website (in markdown in the code) to add internal links to new posts. It works really well.
• I can generate schema markup (FAQ, HowTo, etc) based on the post with AI.
• I find authoritative sources with AI searches on the terms in my posts to get great external links.
• I use a blend of Ahrefs and AI to find keywords. AI to quickly get ideas and then Ahrefs to refine my search and find related keywords.
• I’m testing using the new image generation system from OpenAI for blog posts.

I’m curious to know how you’re using AI in your work, please reply if you got anything interesting!

The goldrush of GEO tools

Any entrepreneur would love to make a SaaS with the same high price tag of SEMrush or Ahrefs.

With GEO, they found the opportunity to do so.

Just in the people I follow on Twitter I’ve found these tools:

• ​LLMConsole — SaaS made by… A friend a reader of this newsletter so I hope he’ll like the mention :)
• ​Promptwatch​
• ​AI SEO Tracker​

But the big players are also quickly adding GEO features. Like Writesonic, one of the leaders in the AI content writing.

And I’m sure SEO tools will also do the same soon.

It’s like the goldrush of tools that generate ads, I’ve seen so many of them since the release of the image gen API from OpenAI.

My opinion?

I have not tested any of these tools, except just a test of LLMConsole. They’re going to be useful, but I don’t see myself paying >50$/mo for one right now. But like I said before, the investment in GEO isn’t going to be positive

​