Bottle-of-the-funnel scorecard, sitemap, and keywords for SaaS
Hey 👋
I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, or on Customer Fitted.
This newsletter is pretty short but packed with practical assets for your SaaS.
I'm spending the beginning of the year improving my processes, especially when it comes to sales, so I'm making a lot of new assets.
Let me share a few of them today.
Scorecard
The first one I've created is a scorecard that I use to analyze the marketing site of my leads.
(If you want me to do it for you, reply to this email.)
I'll probably share it here at some point in the future when it's really bulletproof.
But here's a screenshot.
Sitemap
In addition to the report, I am creating a few assets to use as lead magnets and one of them is the ideal sitemap for B2B SaaS websites.
The sitemap was made as a mindmap with Whimsical and I've also made a document going through each type of page with some explanation and an example or two.
​https://nicolasmerouze.notion.site/Sitemap-eca9c39dfa704d3bbcd0008021a2c9ef​
Keywords Cheatsheet
To go with the sitemap, I've also made a list of keywords to target for each of the types on the sitemap (text version after the cheatsheet).
Use case pages
​[use case] software
[use case] tool
ICP pages
​[product type] for [industry]
[product type] for [persona]
[product type] for [team]
Case studies
​how to [use case] with [product type]
[use case] case study: [outcome] for [customer]
[customer] case study
Buying guides
​top [product type] software
best [product type] tools for [persona]
top [competitor] alternatives
best [competitor] alternatives for [industry]
Comparison pages
​[product] vs [competitor]
[competitor] alternative
[competitor1] vs [competitor2] vs [product]
Lead magnets
​[use case] calculator
[use case] templates
[use case] report
Of course, there are many more keywords but you can already go pretty far with just these.
If you want to work with me on BOFU strategy, feel free to book a discovery call with me to discuss your needs (or just reply to this email).
- Follow me on Twitter or LinkedIn.
- ​Discover my BOFU content & strategy services.​
- Book a discovery call with me.
Nicolas Merouze
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, on LinkedIn, or on Customer Fitted. Announcement: I am starting a personal newsletter and if you like what I’ve been writing here, you should go take a look at the new one. I’m going to write about Generate Engine Optimization today: What is GEO? How to optimize content for SEO Tips on using AI for GEO GEO tools But first I want to share some feedback I got...
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, on LinkedIn, or on Customer Fitted. Over the last year, I’ve started using AI a lot for Customer Fitted, my marketing agency. While it’s far from replacing me, it’s been augmenting my agency so much. But I’ve been disappointed by AI apps that automate everything. Whether it’s SEO, social media, copywriting, or else. The quality is underwhelming. So I decided...
Hey 👋 I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, on LinkedIn, or on Customer Fitted. This time, let's talk about the current state of SEO, ads, and Google for SaaS companies. It's the holiday season, meaning I have some time to reflect and set up my goals for 2025. At the beginning of the year, I changed my positioning to focus my agency on writing bottom-of-the-funnel content and I've had my best year since...