►13 SaaS comparison page patterns with a swipe file

Hey 👋

I’m Nicolas Mérouze and you’re receiving this email because you’ve subscribed to my newsletter either on my website, on Twitter, or on Customer Fitted.

In this edition I talk about:

Comparison page patterns
ROI calculators
The right way to make customers switch
And I finished with a tip for CTAs

As usual, a pretty irregular schedule for the newsletter.

The reason this time?

At the beginning of the year, I repositioned my copywriting agency, Customer Fitted, to focus on BoFu content.

It worked pretty well and I got a few interesting projects:

I refreshed a buying guide for Senja and was able to increase clicks by 25% and impressions by 42%. The guide was already top 5 for most main keywords but I was still able to increase the average position and the CTR is way up.
I wrote, designed, and implemented multiple pages and a customer success story for Nusii.
I wrote and implemented a few comparison assets for Feature Upvote.
I wrote, designed and coded a free tool for Referral Rock.
And other smaller things.

If you're interested in working with me, links are at the end or you can just reply to this email and talk to me.

Comparison page patterns

I have a swipe file of the best comparison pages and before I start writing a new one, I go through it to find the best sections for the specific page I'm writing.

Comparison pages I write are never the same, the layout changes depending on the differences between the product of my clients and the alternatives.

Templates would be useless.

In my latest post on LinkedIn, I go through some of the examples of my swipe file.

Look at the examples.

No ROI calculator is better than a bad one

A few months ago, I showed you good and bad examples of ROI calculators.

Josh, CEO of Referral Rock (one of my clients), has recently shared his opinion on the matter.

I still think they can be useful if they are done right: with pessimistic results, backed by data reports & case studies, and with the right inputs.

Josh Ho

@jlogic

Let's talk about ROI Calculators. I feel like it's one of those things that everyone says you need BUT no one ever gets real value out of.
Yes, prospects may ask for them ➡ which leads to sales teams asking for them but it doesn't mean their worth doing.
Now other calculators… https://twitter.com/i/web/status/1780937699764916618

2:33 PM • Apr 18, 2024

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The right way to make customers switch after a pricing change

Vercel, a hosting platform, recently changed its pricing. And while it promises that it should reduce the cost for many companies, some had the surprise of an increased bill.

Perfect occasion for competitors to try to steal some customers.

But there's a good way and a bad way to do it.

The bad way is to be annoying and promote your product everywhere to people who didn't ask for it.

The good way is what Brandon from Flightcontrol did: help the person with their bill and mention the product as a backup solution.

Brandon 🚀 Flightcontrol

@flybayer

@webalys @vercel Yikes. From other convos, it sounds like you can optimize it by reducing revalidate intervals. 
If that doesn’t work out, I’ll personally migrate your site to @Flightcontrolhq for free.